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Optimization & Analysis
Ad Campaign Optimizer
Compare the effectiveness of your ad campaigns, ad groups, or individual ads in real-time. Input basic metrics and get a performance analysis across various KPIs.
Start Optimizing
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Metrics calculators
Calculate essential digital marketing metrics with our collection of interactive calculators that will help you measure, understand, and improve your digital performance.
Click-Through Rate (CTR)
Calculate the percentage of users who clicked on your link, ad, or CTA after seeing it.
Calculate CTR
Return on Ad Spend (ROAS)
Calculate how much you make for every dollar you put into advertising.
Calculate ROAS
Customer Lifetime Value (CLV)
Calculate the total revenue generated by a customer over their relationship with your business.
Calculate CLV