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niche overviewApril 2025

Affiliate Commissions in the Fitness Equipment Niche

The fitness equipment niche is all about helping people build their dream home gyms or upgrade their workout setups. This space covers a huge range of products, such as treadmills, rowing machines, resistance bands, smart fitness mirrors, vibration plates, and even recovery tools like massage guns and foam rollers. And let's not forget the techy side of things: smart fitness equipment that syncs with apps, tracks progress, and even offers virtual coaching is becoming a big deal.

Affiliate Commissions per Sale in Fitness Equipment Niche

Average commission per sale

$13 - $19

Average commission rate

6% - 7%

Average order value (AOV)

$194 - $288
The average commission per sale in the fitness equipment niche ranges between $13 and $19. The average commission rate is between 6% and 7%. The average order value ranges between $194 and $288.

How Much Can You Earn in the Fitness Equipment Niche?

Calculate how much you could earn in the fitness equipment niche.
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Understanding Niche Demand and Longevity

The pandemic was a massive catalyst for this niche. When gyms closed, everyone scrambled to create home workout spaces, and that habit stuck. Even as gyms reopened, many people realized they preferred the convenience of working out at home. No commute, no waiting for machines, no judgment—just you and your goals. And here’s another kicker: fitness equipment isn’t a one-and-done purchase. People start small—maybe with a yoga mat or a set of kettlebells—and then gradually build their collection. Over time, they might add a treadmill, a rowing machine, or even a full home gym setup. This creates a cycle of demand that keeps the niche alive and thriving.