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Marketing tools & calculators

Analyze and optimize your marketing results

Calculate essential digital marketing metrics with our collection of interactive calculators that will help you measure, understand, and improve your digital performance.

Ad Campaign Optimizer

Compare the effectiveness of your ad campaigns, ad groups, or individual ads in real-time. Input basic metrics and get a performance analysis across various KPIs.

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marketing campaign optimizer

Click-Through Rate (CTR)

Calculate the percentage of users who clicked on your link, ad, or CTA after seeing it.

Cost Per Click (CPC)

Calculate how much you pay for each click on your ad.

Cost Per Acquisition (CPA)

Calculate how much you pay to acquire one new customer.

Return on Ad Spend (ROAS)

Calculate how much you make for every dollar you put into advertising.

Customer Lifetime Value (CLV)

Calculate the total revenue generated by a customer over their relationship with your business.

Cost Per Mille (CPM)

Calculate how much you pay for every 1,000 times your ad is shown.

Conversion Rate

Calculate the percentage of visitors who completed your desired action.