niche overview•April 2025

Affiliate Commissions in the VPN Niche

VPN products help people stay secure, private, and unrestricted online. Websites in this space offer basic VPN services that encrypt your internet connection and hide your IP address, to advanced features like split tunneling, dedicated IPs, and even hardware-based VPN solutions. You'll also find niche-specific offerings like streaming-optimized VPNs for accessing geo-blocked content and gaming VPNs for reducing lag. Many providers now bundle extras like ad blockers, malware protection, and password managers to sweeten the deal.

Affiliate Commissions per Sale in VPN Niche

Average commission per sale

$19 - $24

Average commission rate

40% - 45%

Average order value (AOV)

$40 - $54

The average payout in the VPN niche is between $19 and $24 per sale. The average rate for commissions is 40% to 45%. The average transaction total is between $40 and $54.

How Much Can You Earn in the VPN Niche?

Calculate how much you could earn in the VPN niche.

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Understanding Niche Demand and Longevity

Demand for VPNs is huge because online privacy concerns are growing, streaming services are cracking down on geo-restrictions, and governments and ISPs are increasingly monitoring internet activity. There’s no real substitute for a VPN when it comes to balancing security, privacy, and accessibility. And as more people work remotely, travel, or just want to binge their favorite shows from abroad, VPNs have become a must-have tool. The best part? They’ve become super accessible—most services are affordable, easy to use, and offer free trials or money-back guarantees.