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niche overview•April 2025
Affiliate Commissions in the Dating Niche
The dating niche is all about helping people connect, whether they're looking for love, companionship, or something more casual. The product categories in this space are diverse. You've got everything from mainstream dating platforms for long-term relationships to niche sites for specific interests like runners, millionaires, or sugar dating. There are also options for older singles, LGBTQ+ communities, and even apps focused on open relationships or casual hookups. This means there's something for almost everyone.
Affiliate Commissions per Sale in Dating Niche
Average commission per sale
$9 - $24
Average commission rate
28% - 31%
Average order value (AOV)
$23 - $63
In the dating niche, affiliates can expect to earn between $9 and $24 per sale. The average commission rate is 28% to 31%. The typical cart total falls between $23 and $63.
How Much Can You Earn in the Dating Niche?
Calculate how much you could earn in the dating niche.
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Understanding Niche Demand and Longevity
Finding love or companionship is a fundamental human need. Sure, people can meet organically, but let’s face it—life gets busy. Between work, hobbies, and Netflix binges, finding time to meet someone can be tough. That’s where dating platforms come in. They’re convenient, efficient, and (when done right) fun.